Article submission software is a must-have tool for the modern article marketer. I mean, in the online world where 'content is king', it is not just to the person who can generate huge quality content that wins the race. Rather, it is to the person who can generate huge quality content and distribute them the fastest that wins.
After all, no one is going to see your articles until you submit them. And to increase the exposure of your article, you'll want to submit to as many top article directories as you can. The fastest way? Use automated tools.
And that's where article submission software comes in.
Through 6 months of expensive trial and error, I discovered 3 things you need to look out for in choosing the right tool for your business.
1. The quality of the article directories it submits to
You see, you can submit to hundreds or thousands of article directories and blogs. But if they are ranked poorly in search engines or they have poor traffic volume, it's not going to help your site rank better, and it will do little or no help in promoting your business.
So do not be deceived by the number of sites the article submission software submits to.
Remember: It is not the quantity of the directories you submit to that makes the difference, but the quality of the directories.
2. The categories it submits to
Does it just support submission to generic categories like 'Arts & Entertainment', or specific categories like 'Arts & Entertainment:Music' and 'Arts & Entertainment:Movies'?
Why is this important? Simple. Most generic categories are already flooded with poorly targeted automated submissions. So publishers have learned to look for more targeted information in specific categories over time.
That's why if you want to increase your articles' exposure, target those publishers by avoiding article submission software that only submits to generic categories, and focus on software that allows you to submit to specific categories.
3. The extent of automation
Most software claims to be able to automate article submissions. But the truth is the exact opposite. And here's what I mean...
They either require you to press the submit button for each of the article directory, or they require you to select the category before your article is submitted to each one of them. This activity is unnecessary, time wasting, and it definitely does not add on to your bottom line!
Many marketers have bought article submission software to their disappointment that they still had to be physically there to do the mouse clicks. And with the majority of the tools out there that fails to deliver what it promises, many marketers have ended up falling back on time consuming manual article submissions.
So to make sure you do not fall into this common trap, be sure to check out their demonstration videos and read the salespage carefully with these 3 tips in mind before you dish out your credit card!
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